Dating Campaign with Underwear Ads
Many singles in Switzerland signed up to participate in a Migros underwear ad, In a wide-spread press release Migros announced to advertise their latest underwear worn by real singles, who are looking to meet and find a partner. The campaign was created by Agency the Spillmann/Felser/Leo Burnett agency in Zurich, Switzerland. So far 700 willing models applied and 26 were chosen following a campaign that used real life singles modeling the underwear & giving opportunity to the viewer to contact them over their email address.
