Facebook Plan for User Oriented Ad Campaign
Facebook CEO Mark Zuckerberg declared that Facebook will “help you create some of the best ad campaigns you’ve ever built.” He was recently on before a live audience to divulge Facebook Ads, a system by which marketers can tie up an ad message to a user-initiated endorsement of a product or service. The idea is that communication travel not from the brand to the consumer but from the consumer to his or her friends and family.
Facebook will allow advertisers to attach an ad message to those user notifications. To do so, marketers make a Facebook ad buy targeting users by any number of character user’s volunteer on their profiles, such as age, political inclination or interests and activities. Facebook will then serve up those ads — fairly simple text-plus-graphic creative — either without the social ingredient or, if a friend has sent notification of a brand engagement, the brands users will interrelate with the system as per user recommendation.
-Dave
